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Elegance, meticulous attention to detail, innovation and unparalleled comfort...the reputation of Simone Pérèle is built on the very qualities that make French style embraced by women all over the world.

Founded in Paris in 1948, Madame Simone Pérèle, an expert corset maker, had a vision to liberate women and design lingerie that embraced a woman’s natural shape. She quickly gained a reputation for breaking with tradition, creating lingerie dedicated to women’s desire to look beautiful, yet also feel comfortable. She combined passion and precision to achieve superior fit, ultimate comfort and sophisticated styling.

Today, Simone Pérèle is a leading international brand managed by her children, Catherine and Philippe, who have remained faithful to their mother’s vision. Every collection is inspired by art, travel and culture. The highest quality fabrics, embroidery, lace and ribbon are selected with infinite care to complement a woman’s natural curves.

Simone Pérèle fits into our assortment at Allure perfectly because it’s comfortable and elegant, just like us! The Andora has been a staple in our basic t-shirt styles and has been perfect for those practical ladies who still want chic and beauty. Recently the Caressence has also joined that group and has quickly grown to one of our top sellers.


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"For most of history, Anonymous was a woman." -Virginia Woolf
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