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Primarily a foundations company, Wacoal is nationally recognized as the #1 selling bra company in the US. Making women look and feel their best has always been a part of Wacoal's mantra, and the public has recognized and appreciated this part of the company's mission from the beginning. The Wacoal Awareness collection has been part of our assortment forever and has an impeccable following at Allure. In more recent years, Wacoal has become our go-to brand for amazing sport bras!


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"For most of history, Anonymous was a woman." -Virginia Woolf
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