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The right bra can truly transform a woman’s life. Le Mystère, founded in 1991, revolutionized intimate apparel by building a bra for comfort using modern innovations. Beginning with petal-soft microfibers, imported laces, memory foam cups, gentle hook and eyes, and plush, padded straps—the most beautiful bras were hand-crafted and produced in the widest range of band and cup sizes offered in America. In Spring of 2003, Oprah celebrated the brand by putting their t-shirt bra style on her list of "Favorite Things", starting a fit revolution that inspired women nationwide to be properly fit for the first time in their lives. Now their clothes are more flattering, their days are more comfortable, and their lives transformed. Le Mystere is our go-to brand for special occasion foundations at Allure as their bras are comfortable, smooth and beautifully structured. Their bridal long line is the best on the market and has served the needs of many of our brides since the beginning!


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"For most of history, Anonymous was a woman." -Virginia Woolf
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