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Fashion makes the world go around.

At Allure, we believe in the 'Look Good, Feel Good' attitude, which is why we offer stylish fashion bra options that fit your needs, budget, and of course, your body. From balconette bras to plunge bras, we offer what you need to feel comfortable and look good at the same time. Whether you're looking for colorful lace or pretty prints, Allure Intimate Apparel offers it all. We provide a large variety to fit your every need from the level of coverage, to the option of underwire, to thin and thick straps... all designed to make you feel confident and beautiful. Allure also offers bra fitting at our three MN and two WI locations.

We pride ourselves on offering a large variety of options for you to choose from, so we know there's something for everyone. In order to maximize the life of your intimates, it is typically best to hand wash them using a mild detergent. Particularly important for underwire bras , you should always be sure to hang dry to avoid any warping due to the heat of the dryer.

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"For most of history, Anonymous was a woman." -Virginia Woolf
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