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Aubade is a top-of-the-range lingerie brand, an ode to femininity and its power of seduction. Inspired by courteous love, the choice of the name Aubade in itself brings to mind the game of seduction. An extremely innovative approach in the 1960s initiated a mini-revolution at a time when lingerie was seen as a functional product first and foremost. Aubade was the first brand to look at lingerie and fashion bras as a product for one’s pleasure and that of others, the secret and refined accomplice of eternal femininity.
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"For most of history, Anonymous was a woman." -Virginia Woolf
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