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The Lou brand is the creation of Andre Faller, an entrepreneur, along with his wife Lucienne who was passionate about dressmaking and had been making her own lingerie from a very early age. In 1946 they launched the brand together; the name Lou being inspired by the nickname André had given Lucienne. To this day Lou strives to instill a creative spirit into all of their collections, where details are never more than “just right” and design is cutting edge, while never compromising fit. Now based in the French capital, Lou has become Lou- Paris and an emblem of French luxury lingerie. Like any fashion brand, Lou takes its inspiration from the latest artistic trends and reinterprets them through its traditional expertise and knowledge of women's aspirations. A philosophy of chic and freedom, Lou of today remains faithful to the original vision of Lucienne Faller.


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"For most of history, Anonymous was a woman." -Virginia Woolf
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