Anita has been working on the fit, quality and comfort of their products every day for over 130 years. They don't intend to ever stop working on improvements and even more perfection.

Anita's objective is the creation of ‘timeless looks’ – never short-lived trends – i.e. designs that look good today and still will in three years' time! And they want their products to contribute to the quality of life of their wearers. They've talked to hundreds of women over the years. A top-quality and perfectly constructed bra can not only make a woman's life easier – it can virtually be a lifesaver! Nothing is more important than a well fitting bra!