Since 2003, Allure has done over 500,000 bra fittings. For women of every shape & size, shop or visit Allure today!

Slideshow Items


Pure Luxe Full Fit Underwire Bra - Black

In stock online
In store: Check availability

Available in store

    • Flatters average and full busts
    • Modern details, sleek support and ultimate comfort
    • Buttery soft second skin fabric feels cool against skin
    • Bandless front works well for those with short torsos
    • Narrow lace trim adorn the signature straps

  • Fabrication Body - 86% Nylon, 14% Spandex; Lace-48% Nylon, 40% Rayon, 12% Spandex; Cup Lining - 100% Polyester
    Care Hand wash and line-dry for best results


Why shop Allure?

For 20 years, Allure has represented nothing but quality and service.

On-time shipping
Most products ship within 24 hours.

Amazing support
During normal business hours, a person is always in reach.

National recognition
Allure has been voted America's best by Intima, a jury of the world's largest brands and designers.

Easy returns
Allure offers fast and easy exchanges & returns.

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