Wisconsin is where Allure began. We opened our first fitting rooms here in 2003, and today three of our seven boutiques — Mequon, Brookfield, and Madison — hold the standard that has earned Allure three Best Lingerie Boutique in North America titles and sixteen Intima Magazine nominations. 150+ sizes, bands 28–48, cups A–O, and no appointment ever needed. New to a real fitting? See our guides to full-bust fitting and hard-to-fit sizes.

Allure Brookfield

Allure Madison  NOW OPEN!

Allure Mequon

"Wow. What a wonderful gem! Sarah took her time measuring me and expertly fitting me for a proper sized bra. Worth every penny! Highly recommended!!!"

— Kimberly J., Yelp review, Brookfield