For women of every shape & size since 2003.

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About us

Allure Intimate Apparel, located in WI, MN and TX, is a foundations and lingerie boutique carrying high quality bras with a strong focus on celebrating women of every shape, size, and age.  We are one of the only stores in the area offering 150+ bra sizes (28-48, A through K) in a professional, warm and comfortable atmosphere. Allure bra fitters share their expertise and passion with hundreds of clients per day and have done well over 500,000 bra fittings to date!  

Our highly trained and professional staff understand the whole-body benefit of a well-fitting, supportive bra. Women find us to be a great resource not only for traditional bras, but also sport, leisure, and nursing bras in all sizes.

In addition to our bra fit services, Allure proudly carries a beautiful selection of swimwear, pajamas, robes, shapewear and European lingerie for all women.