If you wear a D+ cup, you've probably discovered that most stores' size ranges end right where yours begins. Allure was built differently. We stock more than 150 bra sizes — bands 28 through 48, cups A through O — so full-bust sizes aren't a special order here. They're the sales floor.

A full-bust fitting at Allure is a private, one-on-one session with a trained fit specialist. Your fitter takes two key measurements — ribcage for band size and bust for cup size — as a starting point, then brings you a curated selection of styles based on your measurements, preferences, and lifestyle. Here's the fact that changes most fittings: the band provides 80–90% of a bra's support, not the straps. If you've been tightening straps to get lift, the answer is almost always a better-fitting band — and in a fuller cup, the right band changes everything from posture to comfort.

Sizing also varies between brands and between US, UK, and European systems, and full-bust specialist brands often run on UK sizing. Our fitters navigate these differences every day, so you don't have to memorize conversion charts — you just have to try on what they bring you.

No appointment is required — walk-ins are always welcome and actually preferred. Since 2003, we've completed more than 810,000 personalized bra fittings, and fittings are always complimentary.

"They carry a wide variety of sizes… larger cup and small band sizes will find this place close to heaven! The customer service is A++. From the bra fitting to knowledge of garment fit, the team truly understands the right style and fit for each body type."

— Wendy J., Yelp review, Dallas

Visit any of our seven locations: Brookfield, Madison, and Mequon in Wisconsin; Edina and St Paul in Minnesota; Dallas and Southlake in Texas. Allure is the largest women-led, privately owned intimate apparel boutique in North America — named Best Lingerie Boutique in North America three times, with sixteen Intima Magazine nominations.