Natori was founded in 1977 by Josie Natori, who left a career as Merrill Lynch’s first female Vice President of Investment Banking to build a lingerie empire. Her “East meets West” philosophy bridges Asian artistry with modern American style, turning bras and lingerie into wearable art.
Natori is a powerhouse here — the Feathers collection alone has a devoted following at Allure — and your fitter knows exactly where it runs generous and where it runs snug.
Try Natori side-by-side with the rest of our 150+ sizes in a complimentary fitting at any of our seven stores. Walk-ins welcome.
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