For women of every shape & size since 2003.

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Fit Facts

For 20 years, Allure Intimate Apparel has helped countless women find and care for their precious garments and to ensure proper fit and longevity.  Below are several helpful definitions and information that go beyond your purchase.  At Allure, it is our number one priority to ensure that our expertise gets passed along to you so that you may enjoy your garments for years to come.

Bra Glossary

Bra Care

Common Issues