A great plus-size fitting starts with a simple thing most stores can't offer: the sizes actually in stock. Allure keeps over 150 bra sizes on the floor — bands 28 through 48, cups A through O — including the fuller bands and fuller cups that are usually online-only everywhere else. When your fitter finds your size, you try it on right then, in the fitting room, in styles you'd genuinely want to wear.

Every fitting is a private, one-on-one session with a trained fit specialist, and it's always complimentary. Your fitter starts with two measurements — ribcage for the band, bust for the cup — and then does the real work: bringing you styles suited to your body, your preferences, and your life. Because the band provides 80–90% of a bra's support, getting the band right is where plus-size comfort is won, and it's the first thing we check.

One thing worth knowing: your size is not the same in every brand. Sizing varies significantly between brands and between US, UK, and European systems, and even within one brand no two styles fit exactly alike. That's not a problem at Allure — it's the job. Our fitters find your correct size in any brand we carry.

No appointment is required — walk-ins are always welcome and actually preferred. We've completed more than 810,000 personalized fittings since 2003, and women regularly drive hours for this one.

"Comfortable, elevated boutique environment for getting fitted and trying on a selection of bras. I took home the perfect combination of fit and comfort I was looking for in a plus size band and cups."

— Danielle S., Yelp review, Dallas

Find us at seven stores: Brookfield, Madison, and Mequon in Wisconsin; Edina and St Paul in Minnesota; Dallas and Southlake in Texas. Allure has been named Best Lingerie Boutique in North America three times and is the largest women-led, privately owned intimate apparel boutique in North America.