Since 2003, Allure has done over 500,000 bra fittings. For women of every shape & size, shop or visit Allure today!

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CELEBRATING OUR 20TH YEAR!

For bras that fits every woman

Have a bra fitting today!

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  1. Bras

    Bras

  2. Fit Facts

    Fit Facts

  3. Panties

    Panties

  4. Full Figures

    Full Figures

  5. Sleep & Lounge

    Sleep & Lounge

  6. Lingerie

    Lingerie

  7. Swim

    Swim

  8. Store Locations

    Store Locations

Featured products

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  1. Wacoal Lindsey Sport Contour Underwire Bra - Bluestone
    Wacoal

    Lindsey Sport Contour Underwire Bra - Bluestone

    $72.00
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  2. Elomi Sachi Underwire Plunge Bra - Black Butterfly
    Elomi

    Sachi Underwire Plunge Bra - Black Butterfly

    $69.00
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  3. Chantelle Smooth Lines Back Smoothing Minimizing Bra - Nude Blush -
    Chantelle

    Smooth Lines Back Smoothing Minimizing Bra - Nude Blush -

    $88.00
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  4. Panache Clara Balconnet Underwire Bra - Noir Ruby
    Panache

    Clara Balconnet Underwire Bra - Noir Ruby

    $67.00
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  5. Elomi Energise Underwire Sports Bra - Dusky Leopard
    Elomi

    Energise Underwire Sports Bra - Dusky Leopard

    $69.00
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  6. Chantelle Norah Comfort Underwire Bra - Wild Strawberry
    Chantelle

    Norah Comfort Underwire Bra - Wild Strawberry

    $74.00
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  7. Cosabella Usha Molded Underwire Bra- Copper
    Cosabella

    Usha Molded Underwire Bra- Copper

    $125.00
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  8. Chantelle Fleurs Plunging Underwire T-Shirt Bra - Ivory/Gold
    Chantelle

    Fleurs Plunging Underwire T-Shirt Bra - Ivory/Gold

    $98.00
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  9. Elomi Namrah Underwire Bandless Plunge Bra - Black
    Elomi

    Namrah Underwire Bandless Plunge Bra - Black

    $69.00
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  10. Chantelle Fleurs Demi Underwire Bra - Ivory/Gold
    Chantelle

    Fleurs Demi Underwire Bra - Ivory/Gold

    $98.00
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  11. Chantelle Fleurs Signature Plunge Bra- Marine Blue Velvet
    Chantelle

    Fleurs Signature Plunge Bra- Marine Blue Velvet

    $108.00
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  12. Chantelle Fleurs Signature Demi Bra- Marine Blue Velvet
    Chantelle

    Fleurs Signature Demi Bra- Marine Blue Velvet

    $108.00
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  13. Chantelle Smooth Lines Back Smoothing Minimizing Bra - Black/Nude
    Chantelle

    Smooth Lines Back Smoothing Minimizing Bra - Black/Nude

    $88.00
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  14. Elomi Matilda Underwire Plunge Bra - Wine Diamond
    Elomi

    Matilda Underwire Plunge Bra - Wine Diamond

    $69.00
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  15. Sculptresse Arianna Full Cup Underwire Bra - Damson Floral
    Sculptresse

    Arianna Full Cup Underwire Bra - Damson Floral

    $68.00
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  16. Elomi Charley Underwire Plunge Bra - Storm
    Elomi

    Charley Underwire Plunge Bra - Storm

    $70.00
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  17. Freya Fatale Underwire High Apex Bra - Noir
    Freya

    Fatale Underwire High Apex Bra - Noir

    $65.00
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  18. Simone Perele Reve Sheer Underwire Plunge Bra - Cranberry
    Simone Perele

    Reve Sheer Underwire Plunge Bra - Cranberry

    $110.00
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  19. Wacoal Back Appeal™ Underwire Bra - Festival Fuchsia
    Wacoal

    Back Appeal™ Underwire Bra - Festival Fuchsia

    $70.00
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  20. Wacoal Basic Beauty Seamless Underwire Bra- Country Blue
    Wacoal

    Basic Beauty Seamless Underwire Bra- Country Blue

    $55.00
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SWIMMING

Look great and feel confident in our swimwear

Allure carries a wide variety of bra sized swimwear designed to be comfortable and fit you perfectly every time.

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Panties

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AVANTAGES

Why shop Allure?

For 20 years, Allure has represented nothing but quality and service.

On-time shipping
Most products ship within 24 hours.

Amazing support
During normal business hours, a person is always in reach.

National recognition
Allure has been voted America's best by Intima, a jury of the world's largest brands and designers.

Easy returns
Allure offers fast and easy exchanges & returns.

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Allure Favorites

FM-FASHION MASK

Allure Favorites

When nothing but the best will do.

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Fit Facts

FM-FASHION MASK

Fit Facts

For 20 years, Allure Intimate Apparel has helped countless women find the perfect fit.

Learn more

Testimonials from Google

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Testimonial items

  1. Dee was absolutely wonderful !!! First time I had a bra fitting and she is so great at it! Make your life easier and have her help you!
    shantishante

    The rating of this product is 5 out of 5

  2. I had a bra fit appointment and it was amazing! They were so knowledgeable and SO nice! Will definitely be going back.
    Stefani Holmgren

    The rating of this product is 5 out of 5

  3. Bra fitting service was done by very kind and knowledgeable staff. Found perfect size for me. Beautiful selection of undergarments. Would not hesitate to recommend to others.
    Nancy

    The rating of this product is 5 out of 5

  4. This is the first time I've ever been fitted properly! VS fittings never worked. This place was efficient, effective, and friendly. For once, I didn't hate bra shopping!
    Alyssa Cole

    The rating of this product is 5 out of 5

  5. Allure has a large selection of bras in many sizes. I was greeted and fitted for a bra quickly and left with the type of bras I came in to get. I will go back to get some others. It was a comfortable experience.
    Katherine Campbell Thul

    The rating of this product is 5 out of 5

  6. 10/10 recommend for my big breasted women! amazing customer service and they really know what they are doing when it comes to finding a good comfortable bra! Definitely worth the money!!!!
    Sophia Morales

    The rating of this product is 5 out of 5

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