News from all seven Allure boutiques — upcoming events, fresh arrivals, fit videos, and stories from our blog, Allure Behind The Lens.

Always on at Allure

There is no event to wait for — every fitting is complimentary, one-on-one, and walk-in, at all seven boutiques. Our fitters work from 150+ sizes, bands 28 to 48 and cups A through O, so there is something on the floor for almost everyone who walks in.

In the press

Society Life, the magazine of Northeast Tarrant County, put our Southlake Town Square store on the front of its August Who’s Who in Business issue — the 20th they have published — and ran Allure as the cover story inside. Store Manager Rebecca Johnson is on the cover; Jazmine Rivera, Shelby Flach, Kitzia Sanchez and Veronica Marez are with her in the feature.

The piece covers what a real fitting looks like, why the band does the work and not the straps, and how seven boutiques’ worth of sizes — bands 28 to 48, cups A through O — end up mattering to one woman in one fitting room. Read the cover story.

Fresh from Behind The Lens

Allure’s owner, Peter O’Malley, writes our blog — stories about fit, family, and the people in our fitting rooms.

Rebecca, On The Cover

Twenty-three years in, a magazine in a county where we are still the new store put our people on the front. Peter on what that landed like. Continue reading

More Than A Measurement

Peter on family, perspective, and why the conversations in our fitting rooms mean more than the numbers. Continue reading

More Than a Fit: Inclusivity and Fitting In

150+ sizes is a number — this is what inclusivity actually looks like in a fitting room where every body belongs. Continue reading

Showing Up Together: Community, Care, and Courage

How our stores and our clients show up for each other. Continue reading

In the fitting rooms, on video

Quick tips from inside our stores — “You think you know your size?”, “Is your band snug enough?” and more — on our YouTube channel.

Private parties at Allure

Girls’ night out, bachelorette, birthday — our boutiques host private parties, one of our best-kept secrets. Ask about hosting yours.

Allure Intimate Apparel — more than 810,000 personalized fittings since 2003, with 150+ sizes (bands 28–48, cups A through O) across Wisconsin, Minnesota, and Texas.