News from all seven Allure boutiques — upcoming events, fresh arrivals, fit videos, and stories from our blog, Allure Behind The Lens.

Always on at Allure

There is no event to wait for — every fitting is complimentary, one-on-one, and walk-in, at all seven boutiques. Our fitters work from 150+ sizes, bands 28 to 48 and cups A through O, so there is something on the floor for almost everyone who walks in.

Fresh from Behind The Lens

Allure’s owner, Peter O’Malley, writes our blog — stories about fit, family, and the people in our fitting rooms.

More Than A Measurement

Peter on family, perspective, and why the conversations in our fitting rooms mean more than the numbers. Continue reading

More Than a Fit: Inclusivity and Fitting In

150+ sizes is a number — this is what inclusivity actually looks like in a fitting room where every body belongs. Continue reading

Showing Up Together: Community, Care, and Courage

How our stores and our clients show up for each other. Continue reading

Allure on Madison & Milwaukee TV

Local TV stopped by — see the segments and the stories behind them. Continue reading

In the fitting rooms, on video

Quick tips from inside our stores — “You think you know your size?”, “Is your band snug enough?” and more — on our YouTube channel.

Private parties at Allure

Girls’ night out, bachelorette, birthday — our boutiques host private parties, one of our best-kept secrets. Ask about hosting yours.

Allure Intimate Apparel — more than 810,000 personalized fittings since 2003, with 150+ sizes (bands 28–48, cups A through O) across Wisconsin, Minnesota, and Texas.