"Hard to fit" usually just means a store didn't carry your size. A 28 band with a G cup, a 44 band with a B cup, sizes that sit between standard ones — these are real, common sizes, and Allure stocks them. Our floor holds more than 150 bra sizes, bands 28 through 48 and cups A through O, so the combinations other stores call impossible are ones our fitters work with every day.

A few facts that help. Breast asymmetry is completely normal — most women have at least a slight size difference, and you don't need two different bras. We fit the larger breast for comfort, then adjust the smaller side's strap, or use a small insert for a balanced look; for women who've had breast surgery, inserts can be positioned to the procedure. And if you've been handed a different size in every store you've visited, that's not you either — sizing varies between brands and between US, UK, and European systems, and our fitters are experts at navigating those differences.

If a bra is almost right but not quite, we can also go one step further. Allure offers professional alterations through trusted, long-term local seamstresses — adjusting band length, modifying straps, and other refinements that turn a great bra into a perfect one. During your fitting, your fit specialist identifies exactly what needs altering. It's the ideal answer when you feel "between sizes."

Every fitting is private, one-on-one, and complimentary, with no appointment required — walk-ins are always welcome and actually preferred. More than 810,000 women have been fitted at Allure since 2003.

"I am very hard to fit. When I went in to Allure I was hesitant because I've been disappointed in the past. Well I was in for a shock. They couldn't have been nicer and they got a perfect bra on the first try."

— Joanne O., Yelp review, Mequon

Visit any of our seven stores: Brookfield, Madison, and Mequon in Wisconsin; Edina and St Paul in Minnesota; Dallas and Southlake in Texas. Allure is a three-time Best Lingerie Boutique in North America and the largest women-led, privately owned intimate apparel boutique on the continent.