Founded in Kyoto, Japan, in 1949, Wacoal brought a scientific approach to lingerie no other brand has matched — its Human Science Research Center has measured and 3D-scanned more than 45,000 women since 1964, and that research shows in bras with remarkably consistent, true-to-size fit that holds up beautifully over time.
Shop Wacoal at all seven Allure stores across Wisconsin, Minnesota, and Texas — fitted in person by a trained fit specialist. Fittings are complimentary and one-on-one, with no appointment needed; walk-ins are always welcome and actually preferred.
Sizing varies between brands, so your Wacoal size may differ from others in your drawer. Your fitter will confirm it against our full floor of 150+ sizes, bands 28 through 48, cups A through O — more than 810,000 personalized fittings since 2003.
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