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Underwire Bra Selection

Underwires provide the ultimate support to make you feel comfortable and confident. We offer many different styles, including full coverage, push-up, and strapless to ensure your needs are met and you feel good... whether it's a fashion bra, strapless bras, a demi cup or basic, full coverage underwire bra...Allure has your fit! In order to maximize the life of your intimates, it is typically best to hand wash them using a mild detergent. Particularly important with underwire bras, you should always be sure to hang dry to avoid any warping due to the heat of the dryer.

From the MN/WI area? Let Allure help you find the right-sized bra.