In Southlake and Dallas, Allure brings a fit philosophy two decades in the making to Texas. Sixteen Intima Magazine nominations, three Best Lingerie Boutique in North America wins, and more than 810,000 personalized fittings later, the promise does not change: 150+ sizes, bands 28–48, cups A–O, and no appointment required. First time? Start with full-bust fitting or a plus-size fitting.

Allure Dallas

Allure Southlake

"When I entered the store, I was greeted by Shelby, who immediately ushered me into a dressing room and set to work measuring me. She listened to my concerns and preferences… After determining the correct new size, Shelby brought an array of styles and brands for me to try out."

— Susan H., Yelp review, Southlake