With 1,476 reviews across Google and Yelp alone, Allure has amassed a proven overall rating of 4.8 — something we are all extremely proud of. More than 810,000 women have been fitted at Allure since 2003, and the best description of what happens in our fitting rooms comes from clients, in their own words. These are real reviews from our public Google and Yelp listings; each one links to the original.

"I am very hard to fit. When I went in to Allure I was hesitant because I've been disappointed in the past. Well I was in for a shock. They couldn't have been nicer and they got a perfect bra on the first try."

— Joanne O., Yelp review, Mequon WI

"I have had bra fittings at department stores, but none have ever been so thorough, educational, and made me feel special like I was the only customer that mattered… I wear a larger size and never before had such a selection of pretty bras to choose from."

— Karla M., Google review, Southlake TX

"Amazing customer service… I even ended up getting a quick fitting (which was not part of the original plan, mostly because I didn't expect them to carry my band size) and walked out with three bras for myself."

— Cathie W., Google review, St Paul MN

"When I entered the store, I was greeted by Shelby, who immediately ushered me into a dressing room and set to work measuring me. She listened to my concerns and preferences… After determining the correct new size, Shelby brought an array of styles and brands for me to try out."

— Susan H., Yelp review, Southlake TX

"Jenny was my salesperson and was the picture of professionalism and discretion in the process of fitting and finding the right bra. Every bra was well made and they had an extensive variety of sizes (both band and cup sizes)."

— Shelly C., Google review, Mequon WI

"They carry a wide variety of sizes… larger cup and small band sizes will find this place close to heaven! The customer service is A++. From the bra fitting to knowledge of garment fit, the team truly understands the right style and fit for each body type."

— Wendy J., Yelp review, Dallas TX

"We traveled from a small town in Northern WI to visit family down by Madison and figured we'd have better luck in a bigger city finding bras that fit my daughter and I correctly. Boy, did we ever hit the jackpot with finding Allure, Sarah and Jackie."

— Jessica H., Google review, Madison WI

"Comfortable, elevated boutique environment for getting fitted and trying on a selection of bras. I took home the perfect combination of fit and comfort I was looking for in a plus size band and cups."

— Danielle S., Yelp review, Dallas TX

"Dorothy was absolutely amazing! She was so professional and helped me pick out the perfect fit for me. I have a hard time shopping anywhere else because of my size. I love that Allure has so many different sizes!"

— Laura R., Google review, Edina MN

"The knowledgeable staff gave me my first proper bra fitting in years. They really listened to what I wanted from my bras and their selection was extensive. I will definitely go back."

— Nichole J., Yelp review, Edina MN

"It's really life changing when you get a good bra that fits well. I'm large chested, and struggled for years to find the right bra. The Fit Specialists at Allure know bodies and their products so well that I have yet to have them put me in something that didn't look great on me."

— Andrea A., Google review, Brookfield WI

"Stopped in spontaneously and came away THRILLED!! Like many other women, I have been on a weight loss journey for health reasons… this shop was able to fit me!!! I have two beautiful and COMFORTABLE bras that make my bust look lovely!!!"

— Julie T., Yelp review, St Paul MN

"Wow. What a wonderful gem! Sarah took her time measuring me and expertly fitting me for a proper sized bra. Worth every penny! Highly recommended!!!"

— Kimberly J., Yelp review, Brookfield WI

"The associate was knowledgeable, professional, and helpful. She carefully listened to my needs, expertly measured me, and made suggestions. I never felt rushed. She took time to order any product size not available at the store, which was shipped to my home."

— Cheryl C., Google review, Dallas TX

Every fitting is private, one-on-one, and complimentary — no appointment needed at any of our seven stores in Wisconsin, Minnesota, and Texas.