Goddess is one of the oldest names in American full-figure lingerie — founded in Massachusetts in the late 1940s and now part of the Wacoal Europe family. It remains the undisputed champion of wire-free support for the full-figured woman.
When a fitting calls for real support without an underwire, Goddess is usually the first drawer we open: banded styles that lift and hold, day after day.
Fitted complimentary at all seven Allure boutiques — no appointment needed.
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