Panache is a British brand founded in 1982 with a clear mission: serve the D+ customer mainstream fashion ignored. Forty-plus years and a Queen's Award for Enterprise later, they're renowned for an obsession with fit — exceptional lift and projection, tested on real women in real life. If other bras flatten you rather than shape you, Panache is worth trying.
Allure stocks Panache at all seven of our stores in Wisconsin, Minnesota, and Texas, and our trained fit specialists fit women into it every day. Fittings are private, one-on-one, and always complimentary — no appointment required, walk-ins welcome and actually preferred.
You'll try Panache against our full range of 150+ sizes, bands 28 through 48, cups A through O. More than 810,000 personalized fittings since 2003, and three-time Best Lingerie Boutique in North America.
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